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Content is King but Distribution is Queen
Preview Networks is happy to have Andy Chen, our newly appointed CEO, on board to lead the company through the exploding opportunities in online video. A digital media veteran, Andy started his...
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Transform your Digital Strategy
Results-Oriented Digital and Social Media Strategies is the title of the iStrategy conference taking place in Amsterdam this week Wednesday and Thursday, May 11-12. iStrategy is a digital media...
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The Role of Brands as Media Companies
Burberry’s Spring/Summer 2012 runway show in London last week and the subsequent media buzz and participation they received afterwards, raises once again, the idea of brands becoming more and more...
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The Digital Spend Trend of Brands
Digital spending trends are always something those of us in the online video space are constantly keeping an eye on. What is the percentage globally, per region, print versus digital, emerging...
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Content Marketing is King for B2B
According to 400 marketing professionals content marketing is the preferred marketing method for B2B marketers (entrepreneur.com). This was based on a study by HiveFire that indicated traditional...
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An Ode to the Power of Video
Image courtesy of resonancesocialmedia.com Recently I have been asked for several sources that document why video is such a good marketing tool, so I thought I would dedicate a blog to documenting...
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Gain Competitive Advantage with Online Video
Image courtesy of seoinhouse.com Regardless of whether your focus is B2C or B2B, online video is the marketing strategy to be thinking about for 2012. Not only does video increase conversion rates, it...
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Video Prediction Mashup for 2012
At the end of each year various analysts, experts, journalists, media and technology junkies alike, take to the wires with their predictions for the new year. The video industry is no different. Video...
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It’s YouTube – Not YourTube
The moving picture appeal of video versus still graphics or written content is progressively influencing consumer behaviours and preferences. While marketers and retailers are becoming aware they need...
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